Saturday, 10 April 2010

Are your competitors innovating for you?

“Despite the very real prospect of prolonged economic malaise, the financial services industry is at an amazing moment,” claims guest columnist Ryan Jacoby in a March 22 Business Week article. In spite of this being an “amazing moment,” Jacoby shares his view that “most big banks are terrible at innovating” and are letting this moment slip away.

“Consumers want new products and services to help them become more confident, educated caretakers of their own money. There's real opportunity here,” writes Jacoby. “Only, most big banks are letting startups figure out how to serve their customers better.”

Jacoby shares that big banks can reverse this trend by bringing greater creativity and innovation to such areas as customer experience, data use, and new product and service design.

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